First is to study, understand and analyze.
It’s important to gather all possible information on the profile of your customers to understand their needs.
If you need to know your customers or potential customers, what they need, what they want, what they think… Why do not you ask them?
Market research is basically that, ask, listen and analyze.
There are different methodologies depending on the type of information you need. Want a fact? What percentage of people think one way or another? You need a quantitative survey made with questionnaires, statistics “yes or no, from one to ten, white or black…” But not always things are white or black, there may be feelings involved… We you can hate a brand… Want to know the reasons why, feelings involved? Then you need a qualitative research. Personal interviews, focus groups, listen to social networks …
There are many methodologies, you just need to have the intention to really connect with customers and not be guided by assumptions.
Equally important is to know what your competition is doing at all times.
We help you conduct a market research to know your customers and competition.
The information you get will allow you to sharpen your marketing and your communication with your customers on social networks to get to know whom they are addressed.